Everyone has a unique story, but not everyone leverages its power.
Your story helps to differentiate you from your competitors and to draw others to you. Once you have your story, it changes everything.
But even armed with the best stories, it's easy to be led astray on social media.
The most successful PERSONAL brands and thought leaders stick to two fundamental concepts:
Consistency and Discipline.
Consistency means that you create content that is relevant and of value (read: serves, doesn't sell) to your intended audiences. It also means that you maintain your online "voice" and look and feel in all your communications. So much so, in fact, that people come to expect — and anticipate — your specific point of view and unique perspective.
Discipline means that you stick with those few areas where you have expertise, and avoid veering off course in your messaging or audience or platform. It means saying no to the things that do not align with your brand and its offerings. But most importantly, it means you commit to and make a priority regularly publishing your content.
Is this simple? Not always.
If you're serious about building your brand and your reputation as a thought leader, I can help.
I ask that new clients agree to:
Have a standing weekly call with me of 45 minutes, during which we discuss two things: what you are focused on that is most important to you, and what you would like to share publicly this week (i.e., on social media or internally in your company, etc.).
Publish your thoughts, with my ghostwriting support, at least once a week.
Pay me a monthly retainer in advance that is due whether or not you keep on schedule.
Commit to working with me for at least three months.
In my experience, this structure, based on consistency and discipline, motivates you to stay on a schedule. It instills in you a new behavior to maximize your effectiveness on social media. And most importantly, this time frame allows you to gain traction in getting the results you desire.
Ready to get started?
Most of my work with you involves three essential elements:
Short Updates of 150-200 words
Business social media algorithms currently favor shorter, concise updates of less than 200 words. What's especially important here is to stick to one clear, focused message, which can be surprisingly difficult for most people. In this format, fewer words must have greater impact.
ArticleS of 500-700 words
Articles offer a chance to showcase your depth of knowledge on a topic but remain highly focused on a single message. These longer pieces complement your shorter updates and together attract new clients and potential partners, elevating your positioning as a thought leader.
THINKING PARTNER: Advisory & Strategy
When we work together, I become your thinking partner. You are getting not only my writing expertise but my advisory and strategic services as well. I'll coach you on the best ways to leverage social media (hint: talk with people, not at people) to increase your engagement, maximize your reach, and build your brand.
Can you help me update my LinkedIn profile? Absolutely. In fact, for many of my clients, this crucial piece of communication is one of the first things we tackle in their personal branding arsenal.
Do you work on resumes/CVs? Sorry, no.
Who are your clients? Most of my best clients are company founders, corporate executives, entrepreneurs, leading speakers, and other career professionals who are committed to growing their personal brands by leveraging the power of social media.
Where can I see samples of your work? Though my client work is confidential, I've written hundreds of updates and articles under my own name on LinkedIn, Thrive Global, and Medium. These pieces offer insights into my writing style and range. You can also check out my articles on Forbes.com.
How can I be sure that you'll "get" my writing voice? Before I write a single word, we'll have a conversation. During our call, we'll discuss your goals, perspective, and point of view. While you're speaking, I'm listening attentively and taking copious notes on your phrasing, cadence, and speech patterns. The result? A piece that sounds like you because it incorporates your ideas and your words, written in a clear and compelling manner.
Are you a technical writer? No, I'm not.
What topics do you write about? I've written about lots of things, but some of my favorites include leadership, “soft” skills, communication, transformation, inspiration, entrepreneurship, career development, business strategy, innovation, personal development, emotional intelligence, and creativity.
Do you ghostwrite books? I have in the past, but no longer do so because I found these long-term engagements required me to devote most of my time to a single client. Instead, I offer authors the ability to test out their ideas for a new book via social media posts and articles. By observing how your target audience reacts, you’ll be able to better refine your ideas and key themes, so that you are in a much stronger position to move forward with a book.
Does social media attract new clients? Most definitely! Aside from referrals, I get all of my new clients from social media. I practice what I preach, using consistency and discipline rather than outbound selling or advertising.